Privacy Policy

PUniversal Concrete Grinding, LLC

www.universalconcretegrinding.com

Effective Date: June 4, 2026

Introduction

This Privacy Policy describes how Universal Concrete Grinding, LLC ("we," "us," or "our") collects, uses, and discloses information when you visit our website at www.universalconcretegrinding.com or contact us by phone. We are committed to being transparent about our data practices.

This policy applies to all visitors to our website and individuals who contact us by telephone.

Information We Collect

Website Cookies and Tracking Technologies

When you visit our website, third-party analytics and advertising services automatically collect certain information through cookies and similar tracking technologies. This information may include:

Your IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on pages, and navigation paths
Referring website or search terms that brought you to our site
Interactions with our website content

This information is collected on our behalf by the third-party services described below and is used to analyze site traffic and serve relevant advertisements.

Telephone Communications

When you contact us by phone, we collect:

Your telephone number (via caller ID)
The content of your call, which may be recorded for quality assurance purposes
Voicemail messages you choose to leave

All inbound callers are notified with the following message prior to any recording: "This call will be recorded for quality assurance." Call tracking and recording services are provided by CallRail. By continuing a call after this notice, you consent to the recording.

We do not collect personal information through website forms, registrations, or account sign-ups, as our website does not offer these features.

Third-Party Tracking Services

We use the following third-party services on our website, each of which may collect data about your visit. Each operates under its own privacy policy, linked below.

Google (Analytics and Advertising)

We use Google Analytics and Google Ads services, managed through Google Tag Manager, to understand how visitors engage with our site and to serve relevant advertising. Google may collect usage data, device identifiers, and IP addresses.

Google collects data subject to Google's Privacy Policy
You may opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-On
You may control Google ad personalization via Google's Ad Settings

Google Privacy Policy: https://policies.google.com/privacy

Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

Google Ad Settings: https://adssettings.google.com

Meta (Facebook)

We use the Meta Pixel to measure the effectiveness of our advertising and to serve relevant ads to users on Facebook and Instagram. Meta may collect information about your visit to our site and link it to your Facebook or Instagram account if you are logged in.

Meta Privacy Policy: https://www.facebook.com/privacy/policy

Meta Ad Preferences: https://www.facebook.com/ads/preferences

OpenAI (ChatGPT Conversion Tracking)

We use OpenAI's conversion pixel to measure whether visitors who arrive at our website via ChatGPT referrals subsequently take actions such as contacting us. This helps us understand the effectiveness of our presence on AI platforms.

OpenAI Privacy Policy: https://openai.com/policies/privacy-policy

CallRail (Call Tracking and Recording)

We use CallRail to track which marketing channels generate phone calls to our business and to record calls for quality assurance. CallRail may assign tracking phone numbers to your session and collect data about your visit in connection with your call.

CallRail Privacy Policy: https://www.callrail.com/privacy

Cookie Consent

When you visit our website, a cookie consent banner will appear. You have the following choices:

Accept All: Enables Google, Meta, and OpenAI tracking cookies as described above.
Reject All: Blocks all non-essential tracking cookies. You may still browse our website normally. Core website functionality is not affected by your choice.

If you reject cookies, no advertising or analytics data will be sent to Google, Meta, or OpenAI during your visit. Note that CallRail call tracking operates independently of the cookie consent banner if you choose to call us.

You may change your cookie preference at any time by clearing the "cookieconsent_status" cookie from your browser and reloading the page.

How We Use Information

We use the information collected through our website and phone system to:

Analyze website traffic and understand how visitors engage with our content
Measure the effectiveness of our advertising campaigns
Serve relevant advertisements to users on Google, Facebook, and Instagram
Track which marketing channels generate phone inquiries
Improve the quality of our customer service through call recordings
Respond to inquiries and provide quotes for our services

We do not sell your personal information to third parties. We do not use your information for any purpose other than those described in this policy.

Information Sharing and Disclosure

We share information only in the following circumstances:

With third-party service providers listed above (Google, Meta, OpenAI, CallRail) solely to provide the services described in this policy
With law enforcement or government agencies when required by law or to protect our legal rights
In connection with a merger, acquisition, or sale of our business assets, in which case we will notify you before your information is transferred

We do not rent, sell, or trade your personal information to unaffiliated third parties for their own marketing purposes.

Data Retention

We retain information for the following periods:

Call recordings and voicemails: retained for up to 12 months for quality assurance purposes, then deleted
Website analytics data: retained per Google's and Meta's respective data retention policies (typically 14–26 months)
Cookie consent records: retained for the duration of the browser cookie (typically 1 year)

You may request deletion of your data at any time by contacting us at the address below.

Your Rights and Choices

Regardless of your location, you have the following choices regarding your information:

Opt out of Google Analytics data collection via the Google Analytics Opt-Out Browser Add-On linked above
Control Google advertising personalization via Google Ad Settings
Control Meta advertising preferences via Meta Ad Preferences
Request to know what personal information we hold about you
Request deletion of personal information we hold about you
Opt out of future marketing communications

To exercise any of these rights, contact us using the information in the Contact section below. We will respond to all requests within 30 days.

Security

We take reasonable technical and organizational precautions to protect the information we hold against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Access to call recordings and customer information is restricted to employees who require it to perform their job functions.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Universal Concrete Grinding, LLC

P.O. Box 110

Warren, OH 44482

chris.clark@universalconcretegrinding.com

‍